The Kenya Private Sector Alliance (KAPSA) launched the inaugural private sector Gender Based Violence (GBV) advocacy initiative in 2021 targeting to champion elimination of GBV in the private sector. A baseline study on the prevalence, trends and impact of GBV on productivity in the Private sector was undertaken. The findings of this study revealed gaps and provided a compelling business case for sensitization and awareness creation on the role of the private sector in the elimination of GBV within the private sector. KEPSA undertook capacity building of the private sector on GBV and Protection against Sexual Exploitation and Abuse (PSEA) through a series of training reaching over 200 members.